BRANDBOOK
Logo Guidelines
Official logo assets and usage guidelines for Western Union.
Logo Type
Combines a symbol with text. Versatile and can be used together or separately once brand recognition is established.
Light Background
Dark Background
Concept
Contemporary Balance
Type
combination
Design Rationale
The logo image is a solid black square with no visible shapes, symbols, text, or graphical elements. The composition is entirely uniform black, lacking any discernible features or colors. There is no typography, icons, or structural details present.
Logo Variations
Approved logo variations for different contexts and applications.
Monochrome
Reverse (White)
Vertical
Icon Only
Brand Color
Logo Colors
Official brand colors. Click any value to copy.
Primary
Hero Blue
Accent
Vibrant Orange
Neutral
Warm White
Background Usage
Approved logo placements on different background colors.
Primary
#0F66BD
Accent
#F28B0D
Light
#FFFFFF
Dark
#1A1A1A
Clear Space & Sizing
Clear Space
Maintain a minimum clear space around the logo equal to the height of the logo mark or “X” height of the wordmark.
X = height of the logo mark
Minimum Size
To ensure legibility, do not reproduce the logo smaller than the minimum sizes below.
Logo Usage Guidelines
Follow these guidelines to ensure consistent and professional logo usage across all applications.
Maintain Proportions
Never stretch or distort the logo dimensions. Always preserve the original aspect ratio.
Keep Upright
Always display the logo in its original orientation. Never rotate or tilt.
No Effects
Keep the logo clean without drop shadows, glows, or other visual effects.
Maintain Clear Space
Always keep adequate spacing around the logo for visual clarity and impact.
Don't Crop
Always show the complete logo. Never crop or partially hide any elements.
Use Approved Backgrounds
Only place the logo on brand-approved background colors. Avoid clashing or inappropriate backgrounds.
Don't Add Color Overlays
Never apply color tints, overlays, or filters to the logo. Keep it clean and unaltered.
Use High Resolution
Always use vector or high-resolution files. Never use pixelated or blurry versions.