Brand Guidelines
caregiver
Western Union
Moving money. Moving hearts.
International Money Transfer / Remittances / Cross-Border Fintech
Western Union exists to honor the love, sacrifice, and determination behind every dollar sent across borders. For over 170 years, we've been the trusted bridge connecting families separated by distance—transforming financial transactions into lifelines of hope, care, and possibility. We don't just move money; we move the dreams, responsibilities, and unwavering devotion that bind families across continents.
Industry
Typography
Values
Colors
Audience
Logo Type
Contents
01
Logo guidelines and variations
combination
02
Color palette and usage guidelines
03
Font system and hierarchy
Lora + Open Sans
04
Patterns, icons, and imagery
3 Patterns
05
Real-world mockups and examples
9 Mockups
06
Purpose, values, and brand personality
caregiver • hero
07
Brand voice and tone
Corridor-fluent • Sacrifice-honoring
08
Core messaging and pillars
5 Message Pillars
09
Strategic foundation and market positioning
International Money Transfer / Remittances / Cross-Border Fintech
10
Download brand assets
Logos, colors, fonts